Abstract
LINGUISTIC REPRESENTATIONS OF SOCIAL ETIQUETTE IN ÜSKÜDAR NEIGHBOURHOOD CULTURE: FORMS OF ADDRESS AND FORMULAIC EXPRESSIONS IN AHMED YÜKSEL ÖZEMRE’S HASRETİNİ ÇEKTİĞİM ÜSKÜDAR
This study examines the linguistic representations of social etiquette in Ahmed Yüksel Özemre’s Hasretini Çektiğim Üsküdar. It aims to reveal how the understanding of social etiquette, which held an important place in the neighbourhood culture of old Üsküdar, is reflected in language through forms of address and formulaic expressions. The research was conducted within a qualitative framework; document analysis was used for data collection and content analysis for the analysis of the data. The study evaluates greetings and enquiries about well-being, forms of address, prayers and good wishes, expressions related to hospitality and offering refreshments, formulaic expressions used in commercial life, expressions associated with visits to the sick and condolences, and elements reflecting Üsküdar identity and social politeness. The findings show that forms of address and formulaic expressions perform not only communicative functions but also important roles in conveying respect, politeness, solidarity, social belonging, and cultural memory. The linguistic elements in the work reflect the social structure, value system, and interpersonal relations of old Üsküdar neighbourhood culture. In this respect, the study seeks to reveal the linguistic dimension of social etiquette within the relationship between language and culture and to contribute to pragmatic, sociolinguistic, and cultural studies.
Keywords
Ahmed Yüksel Özemre, Hasretini Çektiğim Üsküdar, social etiquette, forms of address, formulaic expre